What is Video Editing?

What is Video Editing?

Written By: Joshua Kritzinger

The role of a Video Editor is to order and assemble raw footage in such a way that it communicates a clear narrative or message. They do this by combing footage with audio, graphics, and effects. They are also responsible for making creative decisions during the post-production process. Video Editors can work on anything from a YouTube clip, social media posts, or even paid television commercials.

Why should you use a professional video editor?

There are a number of reasons why you should be using a professional Video Editor to cut, combine, and edit your footage, the first one being the impact of a single video.

  • If a picture says a thousand words, then a single video represents a million. A video can manipulate its audience into feeling whatever the creator decides, which is extremely powerful for anyone trying to sell an idea, feeling or product.
  • People can access videos from any part of the world. It’s extremely unlikely for an individual to not be exposed to a video at some point in their life. Videos are everywhere in this day and age, on the internet, television, street squares etc.

What skills does a video editor have?

A Video skill set is, but not limited to:

  • A keen eye for detail and creativity, and a passionate interest in film and video editing.
  • A creative mind and a passion for filming and editing videos.
  • Ability to concentrate for long periods of time and have patience.
  • To be able to work well with others and use active listening.
  • An extremely high-level of self-motivation, dedication, self-reflection and commitment.
  • Great time management and organizational skills.
  • The ability to work whilst under pressure and adhere to deadlines.
  • Outstanding communication skills, both written and verbal.


There are many things that go into the creation of a great video. Having a thought-out script, a skilled camera man, crisp audio, seasoned producing and directing, is a recipe for a video to be successful. However, that said, the most important piece of the puzzle is having an experienced Video Editor to combine and refine the talents to form a gripping story.


Want to know more about our amazing Video Editing project-based pricing services on offer by our Freelancers?

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7 December 2021
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